Consumer Behavior Business Growth Business Strategy Marketing

The $47 Billion Pricing Psychology Paradox: Why $99 Still Outperforms $1.00 by 60%

Unlock the $47 billion secret behind why prices ending in .99 consistently outperform rounded prices like $1.00. Backed by behavioral science and real-world data, this article reveals how charm pricing taps into deep-rooted psychological triggers—driving up conversions by over 60%. Discover the paradox of perception, how your brain reads numbers, and why one cent can change everything in marketing.